Ajaita Shah grew up in New York and moved to India after graduating from Tufts University, Massachusetts, with a desire to give back. She returned to her roots, to Jaipur, and after working in micro-finance for many years (where she saw rural households struggle without electricity), she started Frontier Markets. The idea was to help communities live a better life, with women firmly at the centre of the value chain. These ‘Solar Sahelis’ now sell and service solutions, and earn up to Rs 50,000 per year. In Rajasthan, more than 3,60,000 households have converted to clean energy solutions.
Words of wisdom: “Think big, work with as many people as you can, be humble, prepare to fail, prepare for chaos, stay strong and stay focused”