OUR SOLUTIONS
Bridging gaps in access to Rural Markets:
We connect brands, innovators and solution providers with rural markets to unlock critical access for India's last mile customers
Our Phygital Model
Our model is designed to enable last mile market access for solution providers looking to serve into India's deep rural customers through our
tech-enabled rural women businesses
Rural Women As Last Mile Access Partners
![Shop-01[1].png](https://static.wixstatic.com/media/53789d_ea69e96e8d1b4d298f85c6e578db19f8~mv2.png/v1/fill/w_70,h_91,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/53789d_ea69e96e8d1b4d298f85c6e578db19f8~mv2.png)
Digital Tech Savvy Rural Women Businesses
Using Meri Saheli Tech Platform
Customer Data &
Rural Market Insights
Marketing, Advertising & Brand Engagement
GTM Strategies &
Lead Generation
Last Mile Rural Customers
Sales, Last Mile Logistics & Distribution
210+ Market Leaders as Solution Providers
Meri Saheli Tech Stack
Meri Saheli App
To enable rural women to learn as well as earn via commerce & surveys
Field Staff App
To Monitor, Mentor and Support (MMS) Rural women Businesses
Delivery App
To manage real-time orders & payments
CRM / Inventory Management
Central platform to manage real time women business performance, logistics, operations & customers
Key Features Of Tech Stack
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User-friendly (UI adapted and co-created with the users)
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Multi-lingual Vernacular Interface
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45+ Tech Integrations
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Easily customizable as per market need
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End-to-end Ecommerce Stack
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Real Time Order Tracking
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AI Chatbots & Automations
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Digital Advertising & Marketing
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Financial Wallets & Payments
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Robust Verification & Validations
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Usable with low connectivity
A glimpse our of robust tech-stack...!
We Provide Holistic Go-To-Market Services To Solution
Providers Enabling Them To Tap Into India’s
Tier 4-6 Deep Rural Markets
Customer Data and Rural Market Insights
Our proprietary Meri Saheli technology unveils rich ‘living’ data and insights on rural customers and markets which get verified by our rural women entrepreneur network and advanced CRM systems
Customer Insights
We collect target quantitative and qualitative data through our Tech Platform, Women Business Network, and Call Center, identifying key data points to drive customer insights about demand potential, competitive landscaping, sales predictability, and new products to introduce for the market.
Business Metrics
Rigorous collection of financial data and analytics drives a strong business ethos that focuses on the bottom line.
Impact Data
A smart business approach allows us and our brand partners to make a positive impact in the communities we serve. Historical data collected allows us to quantify and share impact metrics with our key stakeholders
We unveil actionable rural customer insights via authentic data collection and trend analysis using our Meri Saheli Tech stack
Other Data & Insights offerings
CUSTOMER &
MARKET SURVERY
RESEARCH
STUDIES
CONCEPT &
PRODUCT TESTING
“ We have always believed in the transformative role of technology and data in scaling outreach and fulfilment of underserved consumers. Post-covid, what was “socially good” has now become essential and urgent – Frontier Markets is leveraging upon the untapped opportunity of 900 million rural consumers through rapid expansion of its technology platform and its network of digitally enabled women micro entrepreneurs ”
— Virginia Tan
Founding Partner, Teja Ventures
Marketing, Advertisement & Engagement
Our deep rural phygital assets - women led store fronts influence rural end customers through the combined power of e-commerce capabilities, trust & their social capital
Digital Marketing
Digital Marketing AI Bot for Direct Rural Customer engagement - 100% rural customers browse solutions and share feedback, 25% rural customers place direct orders through this platform.
Physical Marketing
Through our last mile Saheli Super Malls and Shops, we offer shop branding & advertisement services for catalyzing interest among rural end customers
Product Advocacy Campaigns
With our Saheli network and rural market experts we co-curate localized campaigns for new products targeted to rural segments
We marry e-commerce with rural trust & social influence amplifying brand visibility with our rural store fronts & technology
Other Marketing Offerings
COMMUNITY ENGAGEMENT EVENTS
THEMATIC AWARENESS DRIVES
BRAND AMBASSADOR PROGRAMS VIA WOMEN INFLUENCERS
Go-to-Market Strategies & Lead Generation
Our high-touch, high-tech platform creates rural stickiness for products and services allowing solution providers to penetrate in new markets with the right solution mix via Meri Saheli commerce platform, our Women Business network & rural market expertise
Assisted E-Commerce
Proprietary, vernacular, voice-enabled assisted e-commerce app is used by our rural women salesforce - facilitates online purchases for rural customers, generates leads, and collects product feedback. Onboarding 100% of all rural customers to the platform.
Rural Women Entrepreneurs
Frontier Markets Rural Women entrepreneurs are local digitally skilled rural women influencers who showcase products, assist with adding customer leads on the commerce app. They provide rural customers with a Phygital Dukaan experience influencing high-value goods adoption at scale
Product Design
We help brands identify ideal product design and fit for rural markets. Based on analysis of customer feedback and product specific data, Frontier Markets informs suggested improvements to the Brand Partners
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Product Market Entry
Our Women Entrepreneurs enable product trials for customers and feed the data into our CRM systems using Meri Saheli app. Our Call Center Team follows through with gathering direct customer feedback. Our Analytics Team uses the data to determine product fit allowing us to share insights with our Brand Partners.
Sales Projections
Frontier Markets is able to accurately project sales based on our market research and a highly curated product basket.
We unlock GTM strategies for brands to build their rural reach through our Women Business Network
Other GTM offerings
REFERRAL PROGRAMS
PRIORTIZED PRODUCT PLACEMENT ON MERI SAHELI APP
EXCLUSIVE PHYGITAL PRODUCT LAUNCH
18K
WOMEN ENTREPRENEURS TRANSACTING ON MERI SAHELI APP
4.3 Mn
CUSTOMERS
100 Mn
PRODUCTS
70%
REPEAT RATE
“ Frontier Markets has developed a brilliant hybrid model of women influencers and technology to drive strong customer conversions. They have helped us access a new customer network in rural areas. ”
- Crompton
Sales, Last Mile Logistics & Distribution
We have sold over 100 Mn curated Product & Service solutions to rural consumers via our last mile physical distribution infrastructure, powerful field force & tech enabled operations that enables execution of complete value chain from lead generation to order fulfillment
Ever Evolving Product Basket
Clean Energy Solutions , Home Appliances
Smartphones, Laptops, Digital Accessories,
Agri Products & Tools, Digital Banking Services,
FMCG, Home Care & Essentials, Healthcare Services, Financial Products & Services,
Beauty & Tailoring
Curated for Rural Conversion
Our curated basket results in high-conversion across product categories featuring over 600 Products & Services.
Inventory Warehousing
Local warehousing covering 100 villages in 30KM radius managing inventory, dispatching, supply chain management, delivery coordination for product partners across the country.
Doorstep Delivery
In-house doorstep delivery to every rural Saheli super malls, shops & customer's house within 48 hours, managing home-installations, service logistics coordination, and cash management for all product companies.
After-Sales Service
We provide In-house repair services for durables, energy products, and appliances, as well as local customer service coordination for consumer electronics. Guaranteed 48-hr TAT for any customer-service issue.
Call Centre Team
Our call center team assists with driving purchases by rural women businesses and end customers, gathering feedback and providing real-time support to customers.
Our Brand Partners
20
WAREHOUSES
177
DELIVERY TEAMS
50
SERVICE TECHNICIANS
48 Hour
DELIVERY TIME
5000
VILLAGES COVERED
“ Frontier Markets has reduced our costs drastically with managing the entire last mile supply chain from orders to delivery to service. They have helped us retain customer brand preference through their ability to reach, and respond to the customer fast. ”
— Saugat Mahapatra
Ex National Head (MFIs), Samsung India Electronics