Adding Power to Rural Distribution Ecosystem

Frontier Markets has adopted a unique strategy to create captive branded retailers and distributors across villages. We work primarily with four types of Distributors:

  1. Agriculture (Seed, Pesticide, Poultry)
  2. Telecom (Mobile Phones, Cash Points)
  3. Appliances (Consumer Durables, Batteries, Home Appliances)
  4. E-Mitra/VLE (E-Governance Initiative)

Each Distributor has a network of 100-200 Retail Shops that receive products from the distributor. Frontier Markets currently has 20 distributors, reaching a network of 2,000 retail shops that are branded as Frontier Markets retail points.

THE PROCESS

1. Recruitment

RECRUITMENT

Frontier Markets’s team has a robust process of hunting right partner to trade our products

2. Training & Capacity Building

TRAINING & CAPACITY BUILDING

Tailored technical and entrepreneurial training and mentoring that will build the partner’s confidence and capability to run and grow successful operations

3. Marketing

MARKETING

Village and community activations for category specific demand generation, building consumer database and sustainable targeted re-engagement

4. Fulfillment (1)

FULFILLMENT

Engages with our TG; demonstrates product efficacy; takes order; fulfills demand and continues to stay engaged

5. Monitoring & Evaluation (2)

MONITORING, EVALUATION & LEARNING

The progress and success of the action is measured by key performance indicators to generate learnings, build a demonstrable proof of concept, and share best practices

LAST MILE IMPACT

225,000 Households Reached

900,000 Lives Impacted

288,000 Renewable Energy Products Sold

2,000 Micro Entrepreneurs Created

MEET OUR STAR RETAILER

Image_Badri Yadav

Metamorphosis of Badri Yadav Valued retailer since 2012

From a Basic Farmer

From a Basic Farmer

An Exclusive FM Retailer

To an Excusive Frontier Markets Retailer

7000+ products sold

7,000+ Products Sold

20 lacs + business

20 lakhs+ Business

We are looking out for partners who have a very strong reach and base of rural customers