At Frontier Markets we take a customer centric approach to last mile distribution and optimize our value chain by building a network of village level entrepreneurs and work with them to be the voice of the consumer

DISTRIBUTION MODEL

A focus on B2B selling while controlling B2C Business via VLE network

Distribution Model_Our Approach_8th July 2018

FULFILLMENT CHANNELS

FM drives the distribution strategy across 3 channels based on the different levels of customer needs

1. Solar Sahelis

Solar Saheli

2. Retailer E-Mitra

Retail / E-Mitra

3. Institution

Institution

Using technology Frontier Markets has strengthened its distribution network of women and men entrepreneurs that are reaching to a large rural customer base. We have proven market stickiness and access to customers.

Impact_Our Approach_8th July 2018

OUR PRODUCT BASKET

FM Branded Products

Solar Rakshak Torch

SOLAR RAKSHAK TORCH

3W SMD High power LED bulb

2200 mAh rechargeable Li-Ion battery

Upto 1 km range; high focus

Light Output: 14000+Lux

High quality water resistant ABS casing

Solar Lighting Room System

SOLAR LIGHTING ROOM SYSTEM

Two 5W LED lights & one 12W DC Fan

14.8 V, 7.8 Ah Li-Ion Battery

20W Solar Panel with 10 meter wire

Mobile Charging: 5V, 1A DC USB

Ideal for village homes

Solar TV

SOLAR
TV

22” High Definition LED TV

Off-grid, AC/DC TV

22 W consumption

Inbuilt FTA DTH Service with 150+ channels

2 USB Ports & 1 HDMI Port

Smart Solar Street Light

SMART SOLAR STREET LIGHTS

12W, 20W, 40W Integrated Solar LED Lights

IP65 Weather Proof  

All in one (battery , panel and LED lights); Theft proof

Motion & PIR sensors

Corrosion Resistance

Corporate Branded Products

Kohler
Jio Phone
Philips
Unilever
Screen Shot 2018-08-01 at 11.20.00 AM
d.light
Logo_Kohler
Logo_Reliance Jio
Logo_Philips Lighting
Screen Shot 2018-08-01 at 11.30.28 AM
Logo_Greenlight Planet
Logo_d light

OUR BENEFICIARIES

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Low-income rural agriculture households (HH) in India with no to little electricity access with a HH income level of between $1-4 per day. Not having clean energy solutions is expensive. Low-income households spend a highshare  of their disposable income on fuels for heating, lighting and cooking.

The lack of clean energy access is a formidable barrier for inclusive economic growth. As such, their needs go beyond basic access to electricity. They require reliable and stable power for their productivity, safety and aspiration needs. Many customers use their Frontier Markets lighting product for their work and to create social and economic opportunity. Access to lighting has allowed them to extend their productive hours such as farming, household activities and chores or studying after dark.

Men and women with limited income opportunities living in rural India.

Women are disproportionately affected by energy challenges, are typically excluded from commercial value chains, and are often socially marginalized. They have dependents to support and are eager to earn income. They are living on less than $3.10 per day and thus require income-generating opportunities for poverty alleviation, and social and economic empowerment.

Image 2

To know more about our products and our approach,

get in touch with us.