In 2011, the founding team of Frontier Markets noticed a big challenge facing rural India. They saw that people in India’s Last Mile (the deepest, most remote rural areas)  badly needed safer, cleaner, better quality lighting products. They also saw that these products existed on the market—more and more, quality durable solar lighting products were becoming available. But despite the demand, and the supply, there was a gap: companies simply were not getting their products into the hands of last mile customers. There was a Last Mile access gap—and Frontier Markets was launched to close it.

At first, Frontier Markets focused on distributing existing solar lighting products (torches, lanterns, and more) through last mile distribution points—partnering with shopkeepers who could sell these products to farmers and rural families. While this approach made it clear to the team that clean lighting was a real customer need, they wanted to make it even easier for rural customers—and particularly rural women—to access and try out these products.

And so, Frontier Markets decided to invest in rural women, and launched a female entrepreneur model where they recruited and trained “Saral Jeevan Sahelis” (or “Easy Life Friends”) to go door-to-door in their villages to market, sell, and deliver solar products. Through this women-centric model, Frontier Markets was able to establish its presence not just in villages, but inside village homes. We soon learned that many of the existing lighting solutions had design flaws; so, we built our own solar torch, designed with Sahelis and manufactured in India.

Throughout the mid 2010s, as rural India got increasingly electrified, our customers started asking for more than just clean energy products. They wanted appliances, smartphones, internet—and so, we started added new products to our basket. To close the access gap, we realized, we would need to be able to offer, over time, all the products and services that Last Mile customers want, but could not access. We invested in building an e-commerce app, and today, are focusing on growing our network of Sahelis and expanding our product basket so we can become the largest products and services platform for the Last Mile customer.



We have built a team of over 100+ employees spread across four states in India—Rajasthan, Uttar Pradesh, Bihar, and Odisha. Our team is over 50% women, and all share a commitment to our mission and vision for the Last Mile.


Image 2_Ajaita Shah

Ajaita Shah

Founder & CEO

14 years of experience working in Microfinance and Clean Energy


Mehdi Rizvi

Head of Operations

27 years of experience working in telecom, FMCG, Distribution

Amrit Mohan

Amrit Mohan

Marketing & Consumer Insights

15 years of experience working in Marketing & Data


Ranjan Talwar

Head of Finance

25 years of Experience in financial inclusion, telecom, and manufacturing


Abhishek Kumawat 1

Abhishek Kumawat

Executive-Data & Insights


Ashok Jhuria

Ashok Jhuria

Circle Business Manager

Amal Roy

Amal Roy

Special Assistant


Amit Gandhi

Service Executive

Anshu Khandelwal

Anshu Khandelwal

Assistant Manager - Compliance


Ashish Saini

Executive-Data & Insights


Kapil Burman

Logistic Executive

Balwant Singh 1

Balvant Singh

Circle Business Manager

Deepika Sharma

Deepika Sharma

Logistic Executive

GIrija Kumawat

Girija Kumawat

Asst. Manager-Data Center

Govind Khandelwal

Govind Khandelwal

Cluster Marketing Coordinator


Pallavi Sherring

Lead Solar Sahelis & Solar Saheli Program

Priya Singh

Priya Singh

Sr. Executive (Data & Insights)

Kritika Mudgal

Kritika Mudgal

Graphic Designer

Manuj photo

Manuj Dev

Head of Data Centre


Mukesh Kumawat

Senior Service Executive

Neeraj GUpta

Neeraj Gupta

Senior Operations Manager

Rita Sharma

Rita Sharma

Deputy Manager- Business analysis & Audit

Ritu Banarjee

Ritu Banerjee

Assistant Manager - Administration & HR

Raghul Chitlangiya

Raghul Chitlangia

Manager- Marketing & Development


Rakesh Kumar Kalwaniya

Executive-Data & Insights

Ranjita SHarma

Ranjita Sharma

Executive-Data & Insights

Ratan pal

Ratan pal Singh

Service & Quality Manager

TApan Barman

Tapan Burman

Office Assistant


Sushmita Ganguly

Astt. Manager- MIS and Business analytics

Sandeep Dangayach

Sandeep Dangyach

Liasioning officer - Government


Shyam Sunder Jangid

Logistic Executive

Shushil gattani

Sushil Gattani

Finance Manager

Yashpal Singh

Yashpal Singh

Assistant Manager - Accounting


Rajasthan- Alwar

Gopesh Sharma
Vishwambhar Dayal
Mahesh Kumar
Vishwambhar koli
Sandeep Mishra
Pawan Kumar
Shailendra Singh
Yogesh Sharma
Sonia Kumar
Chetan Sharma
Shaukeen Khan
Sher Singh Jatav
Hariram Prajapat
Sonu Singh
Hemant Verma
Narendra Singh
Rajveer Singh
Jitendra Yadav
Bharatlal Prajapat
Vishal Singh

Rajasthan- Ajmer

Deepesh Singh
Moin Khan
Nand Lal
Rasa Singh
Hanuman Meena
Prahlad Gurjar
Laxman Gurjar
Gordhan Lal Barwal
Bhanwarlal Gurjar
Govind Gurjar
Uday Ram
Hari Shankar
Rohit Saini
Kailash Chand
Nemi Chand
Sunil Pancholi
Satyanarayan Sharma
Pawan Kumar Sen
Pushpa Nagar

Rajasthan- Dhaulpur

Manoj Maurya
Brijmohan Jadav
Anil Kumar
Mohan Prakash
Pradeep Kumar Sharma
Rajendra Meena
Kamal singh
Rajendra K Meena
Shiv ram
Birju Singh
Ramesh Chandra Meena
Than Singh
Ram Sujan
Shailendra Sharma
Dhara Singh
Netrapal Singh
Ghanshyam Singh
Naresh Singh
Vikram Singh

Uttar Pradesh

Sunil Singh
Rahul Dubey
Krishna Kumar
Sanjay Kumar
Alok Singh
Vimlesh Kumar


Gonvind Singh
Kishan Raj
Rakesh Singh


Kaushalendra Kumar
Sanjeeb Sarangi
Manoj Sahoo


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