OUR STORY
In 2011, the founding team of Frontier Markets noticed a big challenge facing rural India. They saw that people in India’s Last Mile (the deepest, most remote rural areas) badly needed safer, cleaner, better quality lighting products. They also saw that these products existed on the market—more and more, quality durable solar lighting products were becoming available. But despite the demand, and the supply, there was a gap: companies simply were not getting their products into the hands of last mile customers. There was a Last Mile access gap—and Frontier Markets was launched to close it.
At first, Frontier Markets focused on distributing existing solar lighting products (torches, lanterns, and more) through last mile distribution points—partnering with shopkeepers who could sell these products to farmers and rural families. While this approach made it clear to the team that clean lighting was a real customer need, they wanted to make it even easier for rural customers—and particularly rural women—to access and try out these products.
And so, Frontier Markets decided to invest in rural women, and launched a female entrepreneur model where they recruited and trained “Saral Jeevan Sahelis” (or “Easy Life Friends”) to go door-to-door in their villages to market, sell, and deliver solar products. Through this women-centric model, Frontier Markets was able to establish its presence not just in villages, but inside village homes. We soon learned that many of the existing lighting solutions had design flaws; so, we built our own solar torch, designed with Sahelis and manufactured in India.
Throughout the mid 2010s, as rural India got increasingly electrified, our customers started asking for more than just clean energy products. They wanted appliances, smartphones, internet—and so, we started added new products to our basket. To close the access gap, we realized, we would need to be able to offer, over time, all the products and services that Last Mile customers want, but could not access. We invested in building an e-commerce app, and today, are focusing on growing our network of Sahelis and expanding our product basket so we can become the largest products and services platform for the Last Mile customer.

OUR TEAM
We have built a team of over 100+ employees spread across four states in India—Rajasthan, Uttar Pradesh, Bihar, and Odisha. Our team is over 50% women, and all share a commitment to our mission and vision for the Last Mile.
EXECUTIVE TEAM

Ajaita Shah
Founder & CEO
14 years of experience working in Microfinance and Clean Energy

Mehdi Rizvi
Head of Operations
27 years of experience working in telecom, FMCG, Distribution

Amrit Mohan
Marketing & Consumer Insights
15 years of experience working in Marketing & Data

Ranjan Talwar
Head of Finance
25 years of Experience in financial inclusion, telecom, and manufacturing
HEAD OFFICE TEAM

Abhishek Kumawat
Executive-Data & Insights

Ashok Jhuria
Circle Business Manager

Amal Roy
Special Assistant

Amit Gandhi
Service Executive

Anshu Khandelwal
Assistant Manager - Compliance

Ashish Saini
Executive-Data & Insights

Kapil Burman
Logistic Executive

Balvant Singh
Circle Business Manager

Deepika Sharma
Logistic Executive

Girija Kumawat
Asst. Manager-Data Center

Govind Khandelwal
Cluster Marketing Coordinator

Pallavi Sherring
Lead Solar Sahelis & Solar Saheli Program

Priya Singh
Sr. Executive (Data & Insights)

Kritika Mudgal
Graphic Designer

Manuj Dev
Head of Data Centre

Mukesh Kumawat
Senior Service Executive

Neeraj Gupta
Senior Operations Manager

Rita Sharma
Deputy Manager- Business analysis & Audit

Ritu Banerjee
Assistant Manager - Administration & HR

Raghul Chitlangia
Manager- Marketing & Development

Rakesh Kumar Kalwaniya
Executive-Data & Insights

Ranjita Sharma
Executive-Data & Insights

Ratan pal Singh
Service & Quality Manager

Tapan Burman
Office Assistant

Sushmita Ganguly
Astt. Manager- MIS and Business analytics

Sandeep Dangyach
Liasioning officer - Government

Shyam Sunder Jangid
Logistic Executive

Sushil Gattani
Finance Manager

Yashpal Singh
Assistant Manager - Accounting
FIELD TEAMS
Rajasthan- Alwar
Gopesh Sharma
Surendra
Dulichand
Anwar
Vishwambhar Dayal
Mahesh Kumar
Vishwambhar koli
Sandeep Mishra
Pawan Kumar
Shailendra Singh
Yogesh Sharma
Sonia Kumar
Chetan Sharma
Shaukeen Khan
Chandramohan
Sher Singh Jatav
Amit
Hariram Prajapat
Sonu Singh
Hemant Verma
Narendra Singh
Rajveer Singh
Jitendra Yadav
Bharatlal Prajapat
Usha
Vishal Singh
Rajasthan- Ajmer
Deepesh Singh
Moin Khan
Nand Lal
Rasa Singh
Hanuman Meena
Prahlad Gurjar
Shanti
Laxman Gurjar
Gordhan Lal Barwal
Bhanwarlal Gurjar
Govind Gurjar
Mukesh
Uday Ram
Hari Shankar
Rohit Saini
Kailash Chand
Vinod
Nemi Chand
Sunil Pancholi
Satyanarayan Sharma
Pawan Kumar Sen
Pushpa Nagar
Rajasthan- Dhaulpur
Manoj Maurya
Aleem
Pankaj
Brijmohan Jadav
Vishnu
Anil Kumar
Mohan Prakash
Pradeep Kumar Sharma
Rajendra Meena
Kamal singh
Rajendra K Meena
Shiv ram
Shahabuddin
Birju Singh
Ramesh Chandra Meena
Than Singh
Praveen
Ram Sujan
Shailendra Sharma
Dhara Singh
Netrapal Singh
Ghanshyam Singh
Naresh Singh
Vikram Singh
Uttar Pradesh
Sunil Singh
Rahul Dubey
Krishna Kumar
Sanjay Kumar
Alok Singh
Vimlesh Kumar
Bihar
Gonvind Singh
Kishan Raj
Rakesh Singh
Odisha
Kaushalendra Kumar
Sanjeeb Sarangi
Manoj Sahoo
JOIN US
If you're interested in working with Frontier Markets, let us know! We're hiring
Click here to see and apply for open roles.
