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By Rural, For Rural: Unlocking access to everything within Rural Reach!
We are changing the rural India story as we bring products, services & innovations at the doorstep of rural last mile through our army of digital women businesses running their Saheli Super Malls & Digital Dukaans !
Our Track Record To Date:
dd. January 2025
3
States
5,000
Villages
Served
4.3 Mn
Rural Customers
Transacted
100 Mn
Solutions Delivered To Rural Doorsteps
35,000
Trained & Digitized
Rural Women Network
18,000
Women Entrepreneur led Super Malls & Digital Dukaans
200+
B2B Clients
Served
INR 12 Bn
Gross Merchandise Value
Recorded
First Ever Rural Tech Made for Women by Women
Frontier Markets brings gender-inclusive, quality products & services to rural doorsteps each day through its rural friendly "Meri Saheli Platform" and network of rural Women Entrepreneur led Super Malls & Digital Dukaans!
Meri Saheli Tech is a Go-To-Platform enabling end to end marketplace operations right from data collection, marketing, lead generation
to order fulfillment - all with real time tracking !
As an intermediary to brands and service providers, our Meri Saheli
platform allows us and them to seamlessly match rural demand and supply.
Our ever evolving 'Saral Jeevan' - or 'Easy Life' - product basket includes 5 primary offerings:
Financial Products
& Services
Clean Energy
Solutions
Climate & Agricultural
Solutions
Healthcare & Home Appliances
Beauty &
Tailoring
We are unlocking critical last mile market access for deep rural customers through our digitally savvy rural women entrepreneurs.
Together, we are building thriving, future-proof rural markets and communities!
Savitri's Journey From Struggle to Success...
Grocery Store Owner & Saheli Entrepreneur
Savitri’s life took a difficult turn when she lost her husband 3 years back, leaving her as the sole breadwinner for her family. To overcome hardships, she took an informal loan and started a small grocery business from her home. Balancing household and business responsibilities was far from easy! Procuring inventory from far off markets became a challenge adding to her expenses and dependency on male relatives. In 2024, she became a Saheli with Frontier Markets and turned her shop into a branded Phygital store attracting more customers. Her sales increased significantly, she repaid her debts and no longer needed frequent, costly trips to the market, saving both time and money. She now transacts frequently on Meri Saheli App and runs a thriving business!
Savitri’s story is one of resilience. She stands as a role model in her community!
"With Frontier Markets, my shop became more than just a business - it became my strength. I’ve gained customers, saved costs, and found the confidence to stand on my own." –
Savitri from Alwar, Rajasthan
We deliver value to brands & solution providers through our End to End
Go-To-Market solutions
1.
Customer Data &
Rural Market Insights
2.
Marketing, Advertising & Brand Engagement
3.
Go-To-Market Strategies & Lead Generation
4.
Sales, Last Mile Logistics & Distribution
A growing number of leading local and global market players work with
us to ensure that essential solutions achieve rural uptake including:
Frontier Markets has Successfully Mapped 85K Women Businesses
in 7 States in India to Scale
Frontier Markets has mapped an additional 85K new rural women businesses that are ready to be onboarded, trained and activated in 7 States to achieve its vision of digitizing and elevating incomes of 100K rural women businesses in next 3 years.
Scaling Partners
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