Frontier Markets (FM) seeks innovative solutions to bring high quality-low cost products into millions of Bottom of the Pyramid (BOP) households in rural and peri-urban India.
Founded by highly motivated individuals with microfinance experience, deep field knowledge, and rural distribution experience, Frontier Markets' mission is to develop and promote goods and services for the BOP. We focus on innovations in energy initiatives, clean water and health and hygiene that will make the greatest impact on the lives of peri-urban and rural women and children in India.
Our vision is to sell affordable and high social impact durables to 3 million BOP households in rural and peri urban India by 2015.
We believe that improving the quality of life for the poor is a matter of educating consumers about healthcare, water and energy options and making affordable products available even in the most remote regions.